Exactly how effective it was is still an open question – the statistics seemed to indicate that while the pink room was in use, the Iowa Hawkeyes had a higher than average home win rate, but there could be many other reasons for that record (they might just have a better team, for example). Then again, colour can also be deployed to demoralise: one of the locker rooms at the University of Iowa's football stadium was notoriously painted pink – including the urinals – in an attempt to nibble away at the visiting team's competitive spirit – based on Schauss's experiments. In this way, the colour itself gains more impact. The longer a word for a colour was in use, the greater the number of associations, meanings and nuances it can acquire. Put simply, they found that red was always the third colour term to evolve in the almost 100 languages they studied, after white and black. Red has been shown to generate more immediate emotional responses, though perhaps this is due to what's known as the Berlin-Kay Theory, derived from the work of a pair of US academics in the 1960s. When the stricken traveller – actually played by one of the research team – wore a red shirt, she was picked up more often than wearing other colours. And it is perhaps not misplaced either – there is evidence that colour can influence our behaviour in some surprising ways without us realising.įor example, some colours can be used to compel us into taking action: see research comparing the number of times a hitchhiker, whose vehicle had broken down, was picked up by passing cars.
A study at the Justizvollzugsanstalt Poschwies in Switzerland involving 59 male inmates found that there was no difference between white and pink prison cells on prisoner aggression levels.Įven if the apparent tranquilising affect of "Drunk Tank" pink is in doubt, the readiness with which it was adopted speaks of something deep in the human psyche about the power of colour.
"There was a study in 2015, conducted in a proper way under controlled conditions, that didn't find any evidence pink reduces aggressiveness," says Domicele Jonauskaite, a colour researcher at the University of Vienna, in Austria. There's just one problem: Schauss' results have never been successfully replicated. The pink tone – officially designated P-618 but called Baker-Miller Pink by Schauss after the directors of the Naval detention centre he first tested it in – has become known by various names around the world where it has been used, from "Drunk Tank pink" to "cool down pink". Tests in other detention centres appeared to back up his findings, and once they were published in 19, the shade he used – initially made using a pint (473ml) of semi-gloss red outdoor trim paint with a gallon (4,546ml) of pure white indoor latex paint – began being deployed for its mood-changing properties in jails around the world. The results he achieved suggested he was right – a memorandum written by the Bureau of Naval Personnel stated confines needed only 15 minutes of exposure to the pink cell for their aggressive behaviour and potential for violence to abate. That's when researcher Alexander Schauss persuaded a naval correctional facility to paint a few of its detention cells pink, theorising from his own experiments that the colour might positively influence occupants' behaviour, soothing and calming their agita. The decor wasn't intended as an aesthetic choice or to make millennial offenders feel more comfortable, but rather to leverage a well-known scientific study from the 1970s. It became so common that in 2014, one in every five prisons and police stations in Switzerland had at least one detention cell that was painted a garish, flamingo pink. They began painting some of their cells pink. Probably because I could also use the phrase “it’s feminine without being girly” to describe myself.A few years ago, a strange trend started to sweep through prisons in Europe and North America. It is feminine without being girly, and I absolutely love that. This color is modern yet classic, pairs wonderfully with neutrals but could also be used as a lighter accent in an otherwise dark and moody palette.
Pink moods plus#
I recently traveled to Spain and Portugal and noticed almost every clothing store I perused featured collections in neutrals plus this dusty rose color, and I fell in love. But I’ve always been a tomboy at heart think I naturally moved away from appreciating those traditional shades because of that. I see a lot of folks looking to infuse blush pink into their celebrations and I can appreciate that, blush looks particularly nice when paired with neutral tones and metallics. I’m not a person who’s drawn to the color pink.
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